he homepage opened without a clear introduction to ASM or its mission. Visitors had to dig to understand the organization’s purpose, which made the site feel less welcoming.

A short, engaging “Who We Are” section now sits right under the logo, giving visitors instant context. Paired with a warm, authentic image, it immediately sets the tone for the community they’re about to explore.

Each major section now begins with a short, easy-to-scan introduction that clearly explains its purpose, paired with authentic photography featuring ASM members, board directors, and community events. This combination improves the user experience by helping visitors quickly grasp the content while showcasing the organization’s human side.

Images were thoughtfully chosen to highlight diversity, collaboration, and joy, allowing potential members to picture themselves as part of the community. By weaving these human-centered visuals throughout the site, the redesign builds trust, creates emotional connection, and turns casual curiosity into genuine interest in joining the association.

A brand-new FAQ section now answers common questions in a simple, scannable format, making it easier for visitors to understand membership, events, and educational offerings. The layout encourages quick reading, while a direct link to the contact page ensures any unanswered questions can be addressed right away. This addition reduces confusion, saves time, and supports a smoother user journey.

The membership page felt flat and uninviting, with plain text and no visual cues to spark interest. Benefits were buried in dense copy, making it hard for visitors to see the value of joining.

A colorful, well-structured layout now makes it easy to compare membership options and understand benefits at a glance. Clear calls to action guide visitors toward sign-up, and the design reflects the energy and value of being part of the association.

The board section lacked the polish and clarity needed for such an important part of the site. Photos were low-quality and inconsistent, text was dense, and leadership roles weren’t immediately visible.

A card-based design now spotlights each member with a clean black-and-white portrait, clear role labeling, and interactive elements for additional details. Social media icons make it easy to connect, adding both professionalism and approachability.

Education resources were presented in long paragraphs with minimal visuals. The layout didn’t reflect ASM’s role as an educational leader or inspire visitors to explore further.

Each program is now introduced with concise copy and a high-quality photo, making the section easier to scan and more engaging. The design highlights ASM’s commitment to learning and professional growth.