Tatiana Castellanos Website Redesign
Industry: Wellness & Health
My Role: UX/UI Design · Visual Design · QA · Art Direction · Web Development
Timeline: 2024 – 6 Weeks
Tools: Figma | Squarespace
Project Overview
About the Project
Tatiana Castellanos is a mindfulness coach offering meditation, yoga, art therapy, and somatic healing. She needed a website that reflected the calm, grounded nature of her work while making it easy for clients to explore services, learn about her approach, and book sessions.
The redesign aimed to translate her in-person warmth and professionalism into a digital space that feels authentic, visually cohesive, and simple to navigate.
Goals
Create a clear, serene, and trustworthy online presence that mirrors Tatiana’s practice
Clarify information architecture for intuitive browsing
Streamline the booking process with fewer steps and clear calls-to-action
Present content in a way that preserves her voice and values
Target Audience
Individuals seeking mindfulness-based services, somatic healing, and emotional balance, especially women and professionals looking for holistic well-being. The website needed to feel welcoming, trustworthy, and effortless for both first-time and returning clients.
Translating a deeply personal, emotion-driven service into a clear digital experience
Simplifying abstract, holistic concepts without losing depth or nuance
Maintaining a minimal, calming aesthetic while meeting accessibility standards
Balancing art direction with conversion-focused UX
Challenges
Design Approach
The process began with a site audit and collaborative strategy session to define goals, tone, and audience priorities. From there, I created Figma wireframes and iterated on layout, typography, and navigation before implementing the design in Squarespace.
Accessibility and QA were integral to the process, including responsive checks, color contrast verification, alt-text for all images, and keyboard navigation testing to ensure an inclusive experience across devices.
Branding & Visual System
Color Palette
A blend of soft neutrals and warm earth tones to evoke calm, safety, and emotional warmth. This palette created a peaceful, non-clinical atmosphere aligned with her holistic practice.
Imagery & Layout
I directed a custom photoshoot in natural environments, focusing on grounded poses, earth-toned clothing, and natural light. Shot on 35mm film, the images add texture and authenticity. Open, breathable layouts complement the visuals, supporting reflection and trust while guiding the user through the site with ease.
What Was learned
This project reinforced how design choices, from typography and spacing to imagery and microinteractions can convey presence, trust, and safety. Working with analog photography highlighted the value of texture and light in deepening authenticity in a digital context.
Impact
Simplified navigation and booking flow, reducing friction for users
Positive client feedback and an increase in session inquiries
A calm, professional online presence aligned with Tatiana’s values and brand
A website she confidently shares with new and returning clients
Live Site
“I feel really happy with the website. Daniela truly captured my essence and the spirit of my work, presenting a clear and beautiful reflection of who I am and the services I offer.”
Tatiana